Sigur Ros on the cover of the NY Times(?)

Saturday, 04 November 2000 19:00 Jon Whitney Opinions and Editorials - Deep Thoughts
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On Tuesday this past week, "Rekyavik Rocks" appeared on the cover of the New York Times. Open to the Arts section and there was a large feature on the Icelandic music scene, with lots of attention paid to Sigur Ros. I'm pleased to see this, truly, as video outlets like MTV, VH-1, coupled with the commercial radio outlets (mainly those posing as alternative) are absent minded when it comes to fresh, exciting movements in new music.

It's nice that the New York Times will feature something like this, as these budding scenes should not go unrecognized. Reading further through the article, I'm somewhat disturbed when I find my former boss, Leigh Lust quoted. Lust was my boss at Capitol in A&R, now he works for Elektra in A&R, and he still doesn't get it. The man's a great man, but he talks about how the Icelandic bands should collaborate with English writers so their songs can be done in English, thus making them more commercially viable abroad. Is he that much of a buffoon to think that the people of Iceland don't already know English and choose to sing in Icelandic?

Hearing somebody sing in their native tongue and reading along with translated lyrics in a booklet is like watching a foreign film with subtitles while having the songs re-done in English is like watching a foreign film dubbed. A person like Lust has been so involved inside the music biz for so long, that it seems he's forgotten what art means. Score 1 for the NY Times, 0 for the major-label music industry.
Last Updated on Thursday, 25 August 2005 04:36