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MAGNÉTOPHONE, "I GUESS SOMETIMES I NEED TO BE REMINDED OF HOW MUCH YOU LOVE ME"
The folks over at 4ADhave the weight of two-decade legacy to bear, and Magnétophone is oneof the first new acts to the 4AD roster in years. This Frenchelectronic duo seems to float at the surface in the sea ofelectronicians who merge beats with minimalistic motives. Their firstfew releases consist of a few tape-only's and some 7" singles throughEarworm. This disc here is their debut full-lengther for the 4AD, butit leaves me wondering what the label's motives are for a group likethis. Are enough people paying attention to 4AD these days to getexcited over something that 4AD has never ventured with? I ask thisquestion because in the 80s, people all over the world would pick upanything from 4AD. Another thing I wonder about is if electronic musiclike this is commercially viable enough to warrant 4AD's tendencies togo overboard with packaging and artwork? The CD itself is beautifullypackaged, including a thin scrap of metal, cut in the shape of aMagnetophone logo and a back which half exposes the CD itself. Overall,I'm impressed as the music refuses to get the least bit boring oroverly repetitive. The disc almost sneaks into the genre of the currentelectronic trendy scenester type stuff, but brings with it a muchgreater variety in sounds. There's truly a wealth of sources used inthe creation of this disc. Absent from this disc is the recent trendfrom many to include dub elements. The music is subdued enough to holdyour adoration and punchy enough in spots to keep you awake. In mostparts, it's somewhat improvisational sounding, leading me to believethat a well-practiced live show would be something special to see. Thesongs themselves are rather sophomoric in terms of structure andcomposition, haphazardly tossing in samples and gated effects, almostto avoid boredom - grooves start and diversions are tossed in to breakany sense of monotony. The sounds themselves are matured andwell-defined enough to make me interested in the group to wonder wherethey're going next.samples:
